The History
The Company was founded in 1985 by Mr. Boon Chin Soo as a travel bag manufacturing business. With over 30 years of experience, Mr. Boon Chin Soo has transformed the Company into retail concept stores selling multiple types of luggage, bags, winter apparel and travel accessories.
The Company is committed to be one of the market leaders in the luggage, winter wear & travel accessories industry and to gain international recognition by carrying a wide range of quality products through the sale and distribution of the innovative designs of its own brand names and distributorships of products of other brand owners and manufacturers.
The Company was successfully listed on National Stock Exchange in Australia (NSX) on 31st August 2020 with the security code 218.
Today, the Company operates 10 retail stores and has a presence in 3 departmental stores in major shopping centres across Malaysia. Besides, the company has diversified their business to advertising field.
Mission
To become the market leader in the retailing industry and to revolutionize this industry in many years to come. By carrying a wide range of brands, we are able to distribute a range of high quality and innovative products that will help us achieve our mission. With the help of all these brands under our company, we will soon be able to stand proud among the titans and receive recognition by the top leaders of the retailing industry.
Vision
To be the best we can in every market that we put our foot into. We envisioned a future that we are able to revolutionize this company to have the strength of a big company. We also would like to achieve a sustainable growth by maximizing returns to shareholders. Besides that, we wish to expand internationally and to stand a chance to be a part of the TOP 10 Travelling Firms and Leather Goods distributor in the world by year 2025.
The Milestone
1985 - Mr. Boon Chin Soo founded Rofina Trading Co., a partnership principally involved in the manufacturing of travelling bags
1989 - Began the manufacture of briefcases
1992 - Began the manufacture of ladies' handbags
1995 - Registered "Rofina" trademark in Malaysia
1996 - Mr. Boon Chin Soo converted the business of Rofina Trading Co. as a partnership into a private limited company, namely Rofina Marketing
1999 - Diversified into luggage and bags retail business and opened its first retail outlet in Megamall, Penang
2004 - Expanded its product range by including winter apparel and accessories
2006 - Registered “Cosas United” trademark in both Malaysia and London
2006 - Registered “Ragdoll” trademark in Malaysia
2016 - Participated in Canton Fair 2016 — The 120th China Import and Export Fair
2017 - Appointed as exclusive distributor of Lancaster products in Malaysia
2017 - Expanded its distribution network by the opening of 19 additional retail outlets
2019 - Began its wholesale business in Australia with operations in Sydney and Melbourne
2020 - Successfully listed on National Stock Exchange in Australia (NSX) with the security code 218
2022 - Began the diversification in advertising field with the incorporation of CAYS Media Group Sdn Bhd
The Group Structure
