History & Milestone

History 

 

Rofina Group begins with a strong base of history with over 40 years of experience handling multiple types of luggage, winter apparel and also travelling goods since 1975. Our Managing Director, Mr. Soo Boon Chin has brought up Rofina Group into one of the largest luggage company in Malaysia.

 

Over the years, Rofina Group has steadily expanded from manufacturer to retail concept store. Our retail outlets, equipped with experienced and qualified front line sales executive has helped to promote and bring up Rofina Group into a higher level of accomplishment. With the help of a well-organized management team, Rofina Group has now over 31 retail store throughout Malaysia.

 

Rofina Group boasts an outstanding in-house team of excellent professionals, ranging from sales & marketing personnel, customer service specialist, R&D engineers, business development executives and also highly trained sales associates to cater to any & all of customers’ needs. This winning combination of diverse talents is the recipe of our success thus far, and will continue to bring our company to greater heights.  

 

Milestone

1975 - Founded by Mr.Soo Boon Chin

1975 - Manufacturer

1998 - Changed to Retail line

2003 - Owned Cosas United brand

2004 - Introduced winter apparel

2006 - Owned Ragdoll brand

2007 - Autorized agent of Roncato brand

2014 - Roncato brand main distributor in Malaysia

2016 - Lancaster brand main distributor in Malaysia