Brand Introduction

Rofina, the brand that grew through time. From our humble beginnings as a Swiss watchmaker in the 70s to manufacturing and building a prominent bag and luggage brand today, our founder(s) have never compromised quality for affordability.


The belief to build quality products while maintaining affordability and accessibility has propelled our founder(s) and the entire Rofina team to build a brand that will last a lifetime.


With more than 43 years of experience in the retail industry, Rofina has proven not only success in our business, but also the proof of our belief. A belief that is personal to all of us and our valued customers.